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Apprenticeships For Wales >> Level 4

Digital Marketing Level 4 Apprenticeship (Wales)

Designed for businesses who are looking to start or expand their digital marketing department, this course has been developed by industry professionals to equip learners with a diverse and practical range of indispensable skills.

We provide this particular qualification exclusively in Wales. For England, please see our Digital Marketing Level 3 Apprenticeship.

Who is the Digital Marketing Level 4 Apprenticeship For?

This qualification is suite for those who may already be running some marketing activities within the business, and would like to cement their skills in the form of a formal qualification.

It is also ideal for those who have already completed a level 3 apprenticeship and are seeking to advance their knowledge and abilities within marketing. 

In some cases, this apprenticeship may also suit those who have no prior qualification, but a strong personal interest in digital marketing.

What Does The Course Cover?

Upon completion of the course, learners will have a good understanding of:

  • The planning, research and management of digital marketing campaigns
  • How to analyse and report on the success of digital marketing campaigns, and how to communicate these outcomes to stakeholders.
  • Practical skills in social media management, paid advertising, email marketing, website management and SEO.
  • Personal and professional development skills to maintain learning in the future.

Key Information Regarding This Apprenticeship

Course Cost

For businesses in Wales, this qualification is fully funded, meaning there are zero fees to be paid.


Level 4 Diploma in Digital Marketing

Entry Requirements

Learners will need to meet the following requirements:

  • 16 years of age or older
  • Equivalent of Level 2 Maths and English

Course Duration

This course will last 24 months and is delivered during normal working hours. Training can be flexible to meet the needs of your organisation. We use a blend of online, webinar and practical sessions, and the apprentice will receive regular 1-1 sessions and support from their tutor.

Learning Units

Marketing Planning

Understanding emerging techniques, how to create a marketing plan, digital marketing techniques, data and brand characteristics.

Marketing Ethics

Studying the importance of consideration of legal and ethical issues within marketing.

Business Concepts

Understanding management and leadership, finance, budgeting, business structures and the external environment.

Project Management

Learners will study how to manage a project and how to within that plan, mitigate risk. They will also study project management and monitoring tools.

Digital Marketing Metrics & Analytics

Understanding how a digital marketing department employs metrics and analytics to refine campaigns.

Personal & Professional Development

This unit provides learners with an understanding of the different methods and resources available to them to help them plan for their personal and professional development.

Content Marketing

Studying the different methods of content marketing and technologies, and how to plan, implement, manage and evaluate a campaign.

Search Engine Marketing

Equipping learners with essential current industry working practice skills and knowledge to help them to put together and manage a search campaign.

Email Marketing

Understanding email as a marketing tool and best industry practice for campaigns.

Social Media

Understanding how social media fits into the objectives and marketing of a business

Keywords & Optimisation

Studying the principles of search engine optimisation and it’s relation to keywords and web optimisation.

CMS & Websites

Learners are given an introduction to website creation, blogging and maintenance using content management systems.

Social Advertising & Promotion

Understanding how to effectively use and measure the results from social media PPC campaigns.

Website Software

Understanding use cases and effectiveness of website software in terms of marketing.

Collaborative Technologies

Introduction to the value of collaborative technologies within the business to communicate and collaborate on marketing objectives.

Utilisation of AI Technology

Students of this course will also be introduced to the use of various AI (Artificial Intelligence) tools. Learners will study how to use these creatively, ethically and safely.

Spreadsheet Software

Understand the importance of measuring results and ROI on marketing through spreadsheet software.

Interested in Enrolling Your Team Onto This Course?

Our friendly advisors are here to answer all your questions. Simply fill in your details below and we’ll be in touch.

Our friendly apprenticeship advisors are just a phonecall away. Feel free to get in touch Monday – Friday, 9am – 5pm for an informal chat about apprenticeships.

Drop us an email any time with any questions you might have regarding this course, we’ll be delighted to help.

Fill in our handy contact form and we’ll get in touch at a time that’s convenient for you.

Remote Learning Available

Where necessary, we can deliver remote learning due to lockdown restrictions. Find out how by clicking the button below.

Funding an Apprenticeship

Paying for apprenticeship learning is more affordable than you think. With government support funding up to 95% of the fees and incentive payments.

Invest In Your Team

Employers: What are the Benefits of a Digital Marketing Apprentice?

Aside from the low costs associated with this form of staff training, there are numerous other benefits for businesses!

Make Things Easier For Your Customers

Being able to order online, browse your full catalogue, contact you instantly via live chat or view your available appointments on a website will delight your customers. Fewer and fewer people want the hassle of calling a business up, so it's high time your business had a digital presence.

Become Highly Contactable

If you're not in the office, you're not manning the phones. If your shop is closed due to the pandemic, how can people reach you? Having a social media presence, a contact form on your website and a live chat facility can mean orders at all hours of the day if you wish!

Have a Daily Presence In Front Of Your Target Market

If you have an active social media presence, you could be appearing in your customer's feeds every day, reminding them that you're there! If you keep up regular interaction, social media is also a great place to build connections and loyalty with your customers.

Appeal to Digital-First Markets

If your business has no presence online, generations who have Google as their first point of call will likely never find your business. Gen X, Millenials and Gen Z will nearly always search and view reviews, recommendations and testimonials on social media before ever consulting paper marketing materials. Don't miss out on a huge potential market.

Free Guide

How to Market To Different Generations

Our marketing boffins have put together an extensive and indispensable guide for any business owner. Free knowledge, right at your fingertips!

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