Short Courses for Businesses / Digital Marketing Skills Courses
Building a Brand That Adds Value
Duration: Half-Day (9:30 AM – 12:30 PM)
£195 +VAT
Unlock the Power of Your Brand. A strong brand does more than just look good—it tells a story, builds trust, and creates lasting value for your business. In this engaging half-day workshop, you’ll gain practical tools to define, refine, and elevate your brand to ensure it resonates with your audience and drives results.

Who is this course for?
- Entrepreneurs and small business owners looking to build a consistent, impactful brand.
- Marketing professionals aiming to enhance brand positioning and value.
- Teams tasked with developing or revitalising their company’s brand.
What You’ll Learn
- Mission Statement: Discover how to articulate your company’s purpose and make it resonate with your audience.
- Vision Statement: Create a clear, inspiring vision to guide your business goals.
- Core Values: Define the principles that shape your culture and brand personality.
- Unique Value Proposition (UVP): Identify what sets your brand apart from the competition and how to communicate it effectively.
- Customer Perception: Learn how to shape and influence how your customers see and experience your brand.
- Brand Storytelling: Craft an authentic story that engages customers and builds emotional connections.
- Visual Identity: Learn how to create a strong, consistent brand look—from colours to logos and fonts.
- Tone of Voice: Define how your brand sounds, ensuring it aligns with your audience and values.
- Usage Rules: Discover the importance of consistency and how to apply brand guidelines across all platforms.
- Brand Audit: Assess your brand’s current strengths and areas for improvement.
- Repair Strategies: Learn how to fix inconsistencies or weaknesses that may be hurting your brand.
- Reputation Management: Develop strategies to build, maintain, and protect your brand’s reputation online and offline.
Why Choose This Course?
- Practical and Actionable: Leave with clear steps to implement right away in your business.
- Expert-Led Training: Learn from experienced facilitators with real-world branding expertise.
- Interactive and Collaborative: Engage in group discussions, exercises, and feedback tailored to your brand’s needs.
By the End of This Course, You Will:
- Have a clear mission, vision, and set of values to drive your brand.
- Understand how to define and communicate your brand’s unique value.
- Develop professional, consistent brand guidelines to strengthen your identity.
- Gain the tools to audit, repair, and protect your brand reputation effectively.
Sign Up Now
Start Building a Brand That Adds Real Value
Duration: Half-Day (9:30 AM – 12:30 PM)
Spaces are limited—don’t miss this opportunity to elevate your brand.
£195 +VAT