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Apprenticeships >> Level 3

Digital Marketing Apprenticeship Level 3

Give your business the edge when it comes to websites, SEO, social media, PPC and more. No modern business should be without a team member who has completed the Digital Marketing Apprenticeship Level 3. 

We are able to offer this course via in person and remote sessions, across Chester, Cheshire and England.

Who is the Digital Marketing Level 3 Apprenticeship For?

The Digital Marketing Level 3 Apprenticeship Course is designed for employees who want to specialise in digital marketing or further their knowledge in the principles of online marketing.

It is ideal for businesses who are in need of a digital presence, but who don’t want the added expense of hiring an agency. Hiring a digital marketing apprentice will give you a dedicated, in-house digital expert who understands your company distinctly. 

The digital marketing apprenticeship is also excellent for administrators, business owners and receptionists who would like to diversify their skill set to add value to their role.

What Does The Course Cover?

Upon completion of the course, learners will have a good working knowledge on how to:

• Develop and implement digital communications strategies and campaigns
• Define market segments
• Create social ads
• Create Google Adwords campaigns
• Create Email marketing campaigns
• Create and publish outstanding content
• Analyse and evaluate marketing campaigns

They will also learn the principles of coding which will give them a basic understanding of website development.

Key Information Regarding This Apprenticeship

Course Cost

This qualification is government funded and falls under the Apprenticeship Levy Scheme. For non-levy paying organisations, it requires a 5% employer contribution.

Total cost of training is £11,000. The employer is required to fund 5% of this equating to £550.

Business that have less than 50 employees won’t pay anything if they employ apprentices under the age of 19, and will receive a £1000 incentive payment. This will be discussed during the initial engagement to determine eligibility.


  • Digital Marketer Level 3 Standard
  • Award in Principles of Coding
  • Google Analytics IQ
  • DOT Native Certification
  • Certificate in Principles of Marketing or Certificate in Digital Marketing

Entry Requirements

Learners will need to meet the following requirements:

  • 16 years of age or older
  • 5 GCSE’s (grade A* to C/9 to 5) or equivalent

Course Duration

This course will last 15 months and is delivered during normal working hours. Training can be flexible to meet the needs of your organisation. We use a blend of online, webinar and practical sessions, and the apprentice will receive regular 1-1 sessions and support from their tutor.

Learning Units

Principles of Marketing

  • The Marketing Mix
  • How to Write a Marketing Campaign
  • Understand your Role and the Marketing Team
  • Market Segmentation
  • Target Audiences
  • Product Life Cycles
  • Brand Guidelines

Digital & Social Strategies

  • What are Digital and Social Strategies
  • Aligning Strategies with Business Objectives
  • Monitoring and Managing Online Reputation
  • Key Marketing Metrics

Social Media Marketing

  • Different Tools and Channels for Business
  • Creating Digital Marketing Campaigns
  • Scheduling Content and Content Calendars
  • Creating Paid Adverts
  • Analyzing Results
  • Engaging with Different Audiences
  • Social Media Listening and Competitor Monitoring

SEO, Adwords & Content Strategy

  • SEO Fundamentals
  • Keyword Research
  • How to Create AdWord Campaigns
  • Link building Techniques
  • Google Analytics
  • Measuring Digital Success

Email & Content Marketing

  • Creating Email Campaigns
  • Targeting Market Segments
  • Automated and Personalised Campaigns
  • Measuring Success
  • AB and Multi-Variate Testing

Online Security, Copyright & Procedures

  • Impacts of the GDPR
  • Internet Security Policies
  • Reporting Security Threats
  • Safe Use and transport of Digital and Physical Data

Principles of Coding

  • How Websites Work
  • How the Web Functions
  • Basic Logic Gateways
  • How Search Engines Rank a Site
  • How to Utilise Cookies
  • The Roles of W3C and IETF

Dot Native

  • 10 Foundation Modules
  • Online Courses
  • Industry Expert Interviews
  • Bitesized Courses in Digital Marketing Fundamentals

Google Analytics

  • Analyse website metrics
  • Identify trends
  • Manage market segments
  • Perform Conversion Rate Optimisation

Utilisation of AI Technology

Students of this course will also be introduced to the use of various AI (Artificial Intelligence) tools. Learners will study how to use these creatively, ethically and safely.

Optional Pathways

We work with you to create a unique course tailored to meet your needs. Choose between Adobe and CIW qualifications, add on additional certificates and focus on what really matters to you

Interested in Enrolling Your Team Onto This Course?

Our friendly advisors are here to answer all your questions. Simply fill in your details below and we’ll be in touch.

Invest In Your Team

Employers: What are the Benefits of a Digital Marketing Apprentice?

Most employers only pay 5% of the total costs of an apprenticeship for new starters, and there are plenty of incentives for training with apprenticeships. Aside from the low costs associated with this form of staff training, there are numerous other benefits for businesses!

Make Things Easier For Your Customers

Being able to order online, browse your full catalogue, contact you instantly via live chat or view your available appointments on a website will delight your customers. Fewer and fewer people want the hassle of calling a business up, so it's high time your business had a digital presence.

Become Highly Contactable

If you're not in the office, you're not manning the phones. If your shop is closed due to the pandemic, how can people reach you? Having a social media presence, a contact form on your website and a live chat facility can mean orders at all hours of the day if you wish!

Have a Daily Presence In Front Of Your Target Market

If you have an active social media presence, you could be appearing in your customer's feeds every day, reminding them that you're there! If you keep up regular interaction, social media is also a great place to build connections and loyalty with your customers.

Appeal to Digital-First Markets

If your business has no presence online, generations who have Google as their first point of call will likely never find your business. Gen X, Millenials and Gen Z will nearly always search and view reviews, recommendations and testimonials on social media before ever consulting paper marketing materials. Don't miss out on a huge potential market.

Our friendly apprenticeship advisors are just a phonecall away. Feel free to get in touch Monday – Friday, 9am – 5pm for an informal chat about apprenticeships.

Drop us an email any time with any questions you might have regarding this course, we’ll be delighted to help.

Fill in our handy contact form and we’ll get in touch at a time that’s convenient for you.

Remote Learning Available

Where necessary, we can deliver remote learning due to lockdown restrictions. Find out how by clicking the button below.

Funding an Apprenticeship

Paying for apprenticeship learning is more affordable than you think. With government support funding up to 95% of the fees and incentive payments.

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