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Digital Marketing Apprenticeship Level 3Kirstie Pimbblet2023-05-09T10:19:07+00:00
The Marketing Mix
How to Write a Marketing Campaign
Understand your Role and the Marketing Team
Market Segmentation
Target Audiences
Product Life Cycles
Brand Guidelines
What are Digital and Social Strategies
Aligning Strategies with Business Objectives
Monitoring and Managing Online Reputation
Key Marketing Metrics
Different Tools and Channels for Business
Creating Digital Marketing Campaigns
Scheduling Content and Content Calendars
Creating Paid Adverts
Analyzing Results
Engaging with Different Audiences
Social Media Listening and Competitor Monitoring
SEO Fundamentals
Keyword Research
How to Create AdWord Campaigns
Link building Techniques
Google Analytics
Measuring Digital Success
Creating Email Campaigns
Targeting Market Segments
Automated and Personalised Campaigns
Measuring Success
AB and Multi-Variate Testing
Impacts of the GDPR
Internet Security Policies
Reporting Security Threats
Safe Use and transport of Digital and Physical Data
How Websites Work
How the Web Functions
Basic Logic Gateways
How Search Engines Rank a Site
How to Utilise Cookies
The Roles of W3C and IETF
10 Foundation Modules
Online Courses
Industry Expert Interviews
Bitesized Courses in Digital Marketing Fundamentals
Analyse website metrics
Identify trends
Manage market segments
Perform Conversion Rate Optimisation
Digital Marketing Apprenticeship Level 3
Give your business the edge when it comes to websites, SEO, social media, PPC and more. No modern business should be without a team member who has completed the Digital Marketing Apprenticeship Level 3.
We are able to offer this course via in person and remote sessions, across Chester, Cheshire and the North West.
Who is the Digital Marketing Apprenticeship Level 3 For?
The Digital Marketing Level 3 Apprenticeship Course is designed for employees who want to specialise in digital marketing or further their knowledge in the principles of online marketing.
It is ideal for businesses who are in need of a digital presence, but who don’t want the added expense of hiring an agency. Hiring a digital marketing apprentice will give you a dedicated, in-house digital expert who understands your company distinctly.
The digital marketing apprenticeship is also excellent for administrators, business owners and receptionists who would like to diversify their skill set to add value to their role.
What Does The Course Cover?
Upon completion of the course, learners will have a good working knowledge on how to:
• Develop and implement digital communications strategies and campaigns
• Define market segments
• Create social ads
• Create Google Adwords campaigns
• Create Email marketing campaigns
• Create and publish outstanding content
• Analyse and evaluate marketing campaigns
They will also learn the principles of coding which will give them a basic understanding of website development.
Typical Roles of a Learner on the Digital Marketing Apprenticeship Level 3:
- Digital Marketing Executive
- Social Media Assistant
- Junior Web Designer
Key Facts
Course cost: £11,000
Employer contribution: 5% (£550)
Qualifications
Digital Marketer Level 3 Standard
Award in Principles of Coding
Google Analytics IQ
DOT Native Certification
Certificate in Principles of Marketing or Certificate in Digital Marketing
We can offer this digital marketing apprenticeship in Chester, Cheshire and the North West
NTG is a registered training provider based in Saltney, Chester. Our tutors are able to travel across the North West and we offer remote learning opportunities.
Invest In Your Team
Employers: What are the Benefits of a Digital Marketing Apprentice?
Most employers only pay 5% of the total costs of an apprenticeship for new starters, and there are plenty of incentives for training with apprenticeships. Aside from the low costs associated with this form of staff training, there are numerous other benefits for businesses!
Make Things Easier For Your Customers
Being able to order online, browse your full catalogue, contact you instantly via live chat or view your available appointments on a website will delight your customers. Fewer and fewer people want the hassle of calling a business up, so it's high time your business had a digital presence.
Become Highly Contactable
If you're not in the office, you're not manning the phones. If your shop is closed due to the pandemic, how can people reach you? Having a social media presence, a contact form on your website and a live chat facility can mean orders at all hours of the day if you wish!
Have a Daily Presence In Front Of Your Target Market
If you have an active social media presence, you could be appearing in your customer's feeds every day, reminding them that you're there! If you keep up regular interaction, social media is also a great place to build connections and loyalty with your customers.
Appeal to Digital-First Markets
If your business has no presence online, generations who have Google as their first point of call will likely never find your business. Gen X, Millenials and Gen Z will nearly always search and view reviews, recommendations and testimonials on social media before ever consulting paper marketing materials. Don't miss out on a huge potential market.
Course Duration
This course will last 15 months and is delivered during normal working hours. Training can be flexible to meet the needs of your organisation. We use a blend of online, webinar and practical sessions, and the apprentice will receive regular 1-1 sessions and support from their tutor.
Entry Requirements
Learners will need to meet the following requirements:
- 16 years of age or older
- 5 GCSE’s (grade A* to C/9 to 5) or equivalent
What Qualifications Will Be Achieved?
- Digital Marketer Level 3 Standard
- Award in Principles of Coding
- Google Analytics IQ
- DOT Native Certification
- Certificate in Principles of Marketing or Certificate in Digital Marketing
What Will You Learn On a Digital Marketing Apprenticeship?
Funding Options
This qualification is government funded and falls under the Apprenticeship Levy Scheme. For non-levy paying organisations, it requires a 5% employer contribution.
Total cost of training is £11,000. The employer is required to fund 5% of this equating to £550.
Business that have less than 50 employees won’t pay anything if they employ apprentices under the age of 19, and will receive a £1000 incentive payment. This will be discussed during the initial engagement to determine eligibility.
Principles of Marketing
Digital and Social Strategies
Social Media Marketing
SEO, Adwords and Content Strategy
Email and Content Marketing
Online Security, Copyright and Procedures
Principles of Coding
Dot Native
Google Analytics IQ
Optional Pathways - Adobe Photoshop or CIW Social Strategist
We work with you to create a unique course tailored to meet your needs. Choose between Adobe and CIW qualifications, add on additional certificates and focus on what really matters to you
Utilisation of AI Technology
Students of this course will also be introduced to the use of various AI (Artificial Intelligence) tools. Learners will study how to use these creatively, ethically and safely.
Remote Learning Available
Where necessary, we can deliver remote learning due to lockdown restrictions. Find out how by clicking the button below.
Funding an Apprenticeship
Paying for apprenticeship learning is more affordable than you think. With government support funding up to 95% of the fees and incentive payments.
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