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With free digital marketing guides, expert resources and government-funded training
The Latest Freebie From Our Experts:
Designed by our in-house marketing experts to help you grow your business. Our latest guide is available right here.
Generational Marketing Guides
Discover how to market your product or service in the most effective way to people from different generations. Our guides explore the different historical events and shared experiences that bring certain age groups together, so you can tailor a marketing strategy that appeals to them directly. In each guide you will learn:
- The historical, political and social events that happened during each generation's formative years.
- How those events might shape a generation's worldview, opinions and behaviours.
- The cultural trends and influences for each generation's formative years, that may affect their current likes, dislikes and trusted figures.
- Stats, figures and research that build a picture of each generation's behaviour towards brands and marketing.
- Our expert consensus on how to build an effective marketing strategy that appeals to each generation.
How To Market To: Gen-Z
Born between 1995 and 2012, Gen Z are the youngest generation in our workforce and the prime market for most trend-led brands. They’re social activists, fashion fanatics, TikTokers and video watchers.
Current Age: 12-29 years old
How To Market To: Millennials
Born between 1980 and 1994, Millennials are the generation that witnessed the dawn, growth and dominance of the internet. They’re political, tech-savvy and addicted to scrolling social.
Current Age: 30-44 years old
How To Market To: Gen-X
Born between 1965 and 1979, Gen X are the “children of the revolution/s”, who lived through the dawn of modern media. They’re music lovers, binge-watchers, hard-workers and nostalgists.
Current Age: 45-59 years old
How To Market To: Baby Boomers
Born between 1946 and 1964, Boomers are the post-war kids who lived through mass-societal change. They’re loyal, traditionalists, news-watchers and huge spending power.
Current Age: 60-78 years old
How To Market To: Gen-Z
Born between 1995 and 2012, Gen Z are the youngest generation in our workforce and the prime market for most trend-led brands. They’re social activists, fashion fanatics, TikTokers and video watchers.
Current Age: 12-29 years old
How To Market To: Millennials
Born between 1980 and 1994, Millennials are the generation that witnessed the dawn, growth and dominance of the internet. They’re political, tech-savvy and addicted to scrolling social.
Current Age: 30-44 years old
How To Market To: Gen-X
Born between 1965 and 1979, Gen X are the “children of the revolution/s”, who lived through the dawn of modern media. They’re music lovers, binge-watchers, hard-workers and nostalgists.
Current Age: 45-59 years old
How To Market To: Baby Boomers
Born between 1946 and 1964, Boomers are the post-war kids who lived through mass-societal change. They’re loyal, traditionalists, news-watchers and huge spending power.
Current Age: 60-78 years old
Government Funded Marketing Courses
Digital Marketing Level 3
Train a new or current member of staff with this 95% government funded course. Your team member will learn a complete package of digital marketing skills, from crafting a well-considered strategy that has your business goals in mind, to launching digital ad campaigns, running social media accounts and crafting appealing content on your website.
If you’re interested in beginning or expanding on your online presence, this course is ideal – and much more effective than working with costly agencies!
Content Creator Level 3
They say ‘content is king’, and if you’ve already dabbled in digital marketing you’ll know it to be true! Unlike the Digital Marketing course, this route specifically focuses on teaching your tem member content production skills such as video creation, writing and graphic production, and how those skills fit into a wider marketing strategy.
This is the perfect course for businesses who see themselves making a big impact on social media platforms, or who want to explore a viral marketing strategy.
Learn More About Our Courses
Train your team in digital marketing skills
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