Apprenticeships For Wales >> Level 4
Digital Marketing Level 4 Apprenticeship (Wales)
Designed for businesses who are looking to start or expand their digital marketing department, this course has been developed by industry professionals to equip learners with a diverse and practical range of indispensable skills.
We provide this particular qualification exclusively in Wales. For England, please see our Digital Marketing Level 3 Apprenticeship.
Who is the Digital Marketing Level 4 Apprenticeship For?
This qualification is suite for those who may already be running some marketing activities within the business, and would like to cement their skills in the form of a formal qualification.
It is also ideal for those who have already completed a level 3 apprenticeship and are seeking to advance their knowledge and abilities within marketing.
In some cases, this apprenticeship may also suit those who have no prior qualification, but a strong personal interest in digital marketing.
What Does The Course Cover?
Upon completion of the course, learners will have a good understanding of:
- The planning, research and management of digital marketing campaigns
- How to analyse and report on the success of digital marketing campaigns, and how to communicate these outcomes to stakeholders.
- Practical skills in social media management, paid advertising, email marketing, website management and SEO.
- Personal and professional development skills to maintain learning in the future.
Key Information Regarding This Apprenticeship
Course Cost
For businesses in Wales, this qualification is fully funded, meaning there are zero fees to be paid.
Qualifications
Level 4 Diploma in Digital Marketing
Entry Requirements
Learners will need to meet the following requirements:
- 16 years of age or older
- Equivalent of Level 2 Maths and English
Course Duration
This course will last 24 months and is delivered during normal working hours. Training can be flexible to meet the needs of your organisation. We use a blend of online, webinar and practical sessions, and the apprentice will receive regular 1-1 sessions and support from their tutor.
Learning Units
Marketing Planning
Understanding emerging techniques, how to create a marketing plan, digital marketing techniques, data and brand characteristics.
Marketing Ethics
Business Concepts
Understanding management and leadership, finance, budgeting, business structures and the external environment.
Project Management
Learners will study how to manage a project and how to within that plan, mitigate risk. They will also study project management and monitoring tools.
Digital Marketing Metrics & Analytics
Understanding how a digital marketing department employs metrics and analytics to refine campaigns.
Personal & Professional Development
This unit provides learners with an understanding of the different methods and resources available to them to help them plan for their personal and professional development.
Content Marketing
Studying the different methods of content marketing and technologies, and how to plan, implement, manage and evaluate a campaign.
Search Engine Marketing
Equipping learners with essential current industry working practice skills and knowledge to help them to put together and manage a search campaign.
Email Marketing
Understanding email as a marketing tool and best industry practice for campaigns.
Social Media
Understanding how social media fits into the objectives and marketing of a business
Keywords & Optimisation
Studying the principles of search engine optimisation and it’s relation to keywords and web optimisation.
CMS & Websites
Learners are given an introduction to website creation, blogging and maintenance using content management systems.
Social Advertising & Promotion
Understanding how to effectively use and measure the results from social media PPC campaigns.
Website Software
Understanding use cases and effectiveness of website software in terms of marketing.
Collaborative Technologies
Introduction to the value of collaborative technologies within the business to communicate and collaborate on marketing objectives.
Utilisation of AI Technology
Students of this course will also be introduced to the use of various AI (Artificial Intelligence) tools. Learners will study how to use these creatively, ethically and safely.
Spreadsheet Software
Understand the importance of measuring results and ROI on marketing through spreadsheet software.
Interested in Enrolling Your Team Onto This Course?
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Funding Apprenticeship Training
Remote Learning Available
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Employers: What are the Benefits of a Digital Marketing Apprentice?
Aside from the low costs associated with this form of staff training, there are numerous other benefits for businesses!
