Marketing is important but my oh my, it’s SO. MUCH. WORK.
I often reminisce about the times when social media success was just a matter of posting a nice-looking graphic every week.
For business owners and managers who are interested in marketing, but don’t have a marketing team member, this time of the year can look especially overwhelming.
That’s why we’ve asked our Digital Marketing Tutors to put together a handy monthly guide, that you can simply download and read at your leisure.
It’s bound to inspire you, so take a look.
But if you are interested in taking on a digital marketing apprentice or training a current member of your team in digital skills, don’t forget, it might be fully-funded by the government!
November: Important Dates for Social Media
1st: World Vegan Day
Showcase your vegan friendly products today!
5th: Bonfire Night
The night the Brits foiled a plot to blow up parliament, now celebrated with fireworks, treacle toffee and bonfires!
11th: Remembrance Day / Poppy Day / Armistice Day
Pop a poppy on your feed to show respect for those who have served our country. Remembrance Sunday will be on the 13th this year.
13th: World Kindness Day
Why not enact a random act of kindness and encourage your followers to do the same?
19th: International Men’s Day
Focus on the issues faced by men today. Why not reach out with advice about men’s mental health?
24th: Thanksgiving
This popular American holiday focuses on giving thanks for what we have. It’s also a great time for foodies!
25th: Black Friday
Black Friday starts earlier and ends later than ever before, be sure to have a great offer online for your followers!
26th: Small Business Saturday
Created for the little guys, small business Saturday supports, gives advice, and promotes the work of small businesses.
28th: Cyber Monday
Designed for online businesses, this sale day often amalgamates into one week with Black Friday.
Social Media Posting Ideas:
- Introduce the people behind your social media accounts
- Christmas Gift Guides
- Bonfire Night Recipes / Drinks
- Vegan Product Guide
- Perform a random act of kindness
- Raise money for men’s mental health charities
- Do a British take on Thanksgiving traditions
- Share teasers of your Black Friday deals
- Promote other small businesses you love
- Ask customers how early they’re putting the decorations up!
- Share a behind the scenes of you decorating your business
- Share organisation tips for holiday preparedness
- Take part in Movember with a moustache growing contest
- Run a giveaway that helps customers prepare for the holidays
Important Links For November
https://internationalmensday.com/
https://smallbusinesssaturdayuk.com/
Your November Online To Do List
- Ensure your /christmas landing page is up to date
- Add Christmas/holiday opening hours to your website & Business Listings (e.g. Google)
- Schedule in posts, reels and emails to promote Black Friday & Cyber Monday promotions.
- Ensure products relating to the holidays are tagged correctly so they appear in your site searches.
- Add a festive touch to your logos & social media banners.
- Review any festive content opportunities within your business, such as staff parties, Christmas PR launches etc.
- Revamp your homepage for the season.
- Add in any delivery information updates such as last posting dates for Christmas, don’t forget the Royal Mail strikes!
- Plan a Christmas countdown for your email marketing campaigns.
Get hold of all of our social media and digital marketing resources here!
