level 3 digital marketing apprenticeship

Equip your employees with the latest skills in digital marketing

Who is this course for?

The Digital Marketing Level 3 Apprenticeship Course is designed for employees who want to specialise in digital marketing or further their knowledge in the principles of online marketing.

What does the course cover?

Upon completion of the course, learners will have a good working knowledge on how to:

• Develop and implement digital communications strategies and campaigns
• Define market segments
• Create social ads
• Create Google Adwords campaigns
• Create Email marketing campaigns
• Create and publish outstanding content
• Analyse and evaluate marketing campaigns

They will also learn the principles of coding which will give them a basic understanding of website development.

Download the full course brochure here >>

Course Duration:

The course lasts for 15 Months. The programme is tailored to suit your business needs and we will work around you to put together a training plan using a blend of online training, webinars and face-to-face workshops at your premises.

Entry requirements:

To be eligible for this course, you would ideally have at least 5 GCSE’s (grade A* to C/9 to 5) or equivalent. This must include Maths and English. You must also have a passion for Marketing and Technology.

What qualifications will be achieved?

We work with you to develop your employees and deliver up-to-date and relevant skills to enable them to apply the skills they have learnt directly to benefit your business. Learners will get:

• Digital Marketer Level 3 Standard
• Award in Principles of Coding
• DOT Native Certification or CIW site development Associate/CIW Social Media
• Certificate in Principles of Marketing or Certificate in Digital Marketing
• Google Analytics IQ

APPRENTIX


Apprentix is an e-learning and e-portfolio management system that has grown from over 15 years’ experience in creative apprenticeship and e-learning delivery for some of the UK’s most prominent employers, Apprentix has been designed to be the only ‘all in one’ apprenticeship system, which is uniquely supplied with +200 hours of high quality online learning for each standard Learners will have access to a variety of online learning that has been designed to give them all of the essential knowledge they need to become a specialist within Digital Marketing. All apprentices will have access to all the e-learning course on the system free of charge in addition to the courses built into the apprenticeship package. These can be allocated anywhere throughout the course to meet you business needs, saving you time and money.

TUTOR SUPPORT


The apprentice will receive regular tutor support throughout their qualification. A blended learning approach will be used. They will have monthly face-face visits and webinars alongside regular email and phone contact. The resources on Apprentix have been designed to run in conjunction with the sessions, allowing the learner to research and review each topic with ease.

FUNDING OPTIONS


This qualification is government funded and falls under the new Apprenticeship Levy Scheme. Our Marketing qualification requires a 5% employer contribution. Total cost of training is £11,000. The employer is required to fund 5% of this equating to £550.

Business that have less than 50 employees won’t pay anything if they employ apprentices under the age of 19, and will receive a £1000 incentive payment. This can be split into monthly payments to suit your needs.This will be discussed during the initial engagement to determine eligibility.

PROGRESSION ROUTES

Digital Marketer Level 4 Standard

CIM Certificate in Marketing Level 4

KEY FACTS

Course Cost: £11,000

Employer Contribution: £550 (for non-levy paying organisations)

QUALIFICATIONS

Digital Marketer Level 3 Standard

Award in Principles of Coding

Google Analytics IQ

DOT Native Certification

Certificate in Principles of Marketing or Certificate in Digital Marketing

For more information Download our Full Course Brochure ↓

PRINCIPLES OF MARKETING

The Marketing Mix

How to Write a Marketing Campaign

Understand your Role and the Marketing Team

Market Segmentation

Target Audiences

Product Life Cycles

Brand Guidelines

DIGITAL AND SOCIAL STRATEGIES

What are Digital and Social Strategies

Aligning Strategies with Business Objectives

Monitoring and Managing Online Reputation

Key Marketing Metrics

SOCIAL MEDIA MARKETING

Different Tools and Channels for Business

Creating Digital Marketing Campaigns

Scheduling Content and Content Calendars

Creating Paid Adverts

Analyzing Results

Engaging with Different Audiences

Social Media Listening and Competitor Monitoring

SEO, ADWORDS AND CONTENT STRATEGY

SEO Fundamentals

Keyword Research

How to Create AdWord Campaigns

Link building Techniques

Google Analytics

Measuring Digital Success

EMAIL AND CONTENT MARKETING

Creating Email Campaigns

Targeting Market Segments

Automated and Personalised Campaigns

Measuring Success

AB and Multi-Variate Testing

ONLINE SECURITY, COPYRIGHT AND PROCEDURES

Impacts of the GDPR

Internet Security Policies

Reporting Security Threats

Safe Use and transport of Digital and Physical Data

PRINCIPLES OF CODING

How Websites Work

How the Web Functions

Basic Logic Gateways

How Search Engines Rank a Site

How to Utilise Cookies

The Roles of W3C and IETF

DOT NATIVE

10 Foundation Modules

Online Courses

Industry Expert Interviews

Bitesized Courses in Digital Marketing Fundamentals

GOOGLE ANALYTICS IQ

Analyse website metrics

Identify trends

Manage market segments

Perform Conversion Rate Optimisation

OPTIONAL PATHWAYS – ADOBE PHOTOSHOP OR CIW SOCIAL MEDIA STRATEGIST

We work with you to create a unique course tailored to meet your needs. Choose between Adobe and CIW qualifications, add on additional certificates and focus on what really matters to you

TYPICAL JOBS

The Digital Marketer Level 3 Apprenticeship is designed for people working in an existing marketing role/department at an entry or junior level.

Digital Marketing Executive

Social Media Assistant

 Junior Web Designer

Digital Marketing Assistant