Digital Marketing

Digital Marketing Apprenticeship

Role Profile

The primary role of a digital marketer is to define, design, build and implement digital
campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical Job Roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Entry Requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.


Apprentices will achieve:

 Principles of Coding (knowledge module 1)
 Marketing Principles (knowledge module 2)
 Digital Marketing Business Principles (knowledge module 3)
 DOT Native Certification

What apprentices will learn:

 Written Communication
 Research Skills
 An Understanding of Modern Technologies
 Customer Service
 How to Analyse and Solve Problems
 Building and Delivering Digital Marketing Campaigns
 Search Marketing, Search Engine Optimisation, and Email Marketing
 Website Analytics

To discuss this opportunity further then please contact a member of our team at NTG Training on 01244 678100 or email us at [email protected]

Next Steps

If you’re an employer looking to Up-skill your team or hire a new Apprentice please click here

If you would like to apply for an Apprenticeship in Digital Marketing please click here