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Apprenticeships for Wales >> Level 3

Level 3 Diploma in Digital Marketing

Study digital marketing for businesses and learn how to create and execute a digital marketing strategy in line with business goals and objectives.

Who is the Level 3 Diploma in Digital Marketing For?

As an employer, you may use this apprenticeship course to train a new starter, or to upskill an existing employee.

Digital marketing is an essential skill for any business, and although most have some digital marketing plan in place, many businesses lack the core knowledge required to get results from digital marketing practices.

This course was designed by industry-experts with decades of knowledge and experience in executing real-world digital marketing campaigns. If your business is looking for the edge over it’s competitors, this is the ideal course to add high-value and high-impact skills to your team.

Learners will study every aspect of the digital marketing process, from market research to crafting a tailored campaign strategy, from using social media to creating effective web content with SEO impact in mind.

What Does The Course Cover?

Upon completion of the course, learners will have a good working knowledge on how to:

  • Tailor a digital marketing campaign with the business environment in mind.
  • Create digital marketing content in line with legal, ethical and regulatory requirements.
  • Use collaborative technology to implement digital marketing strategies across the whole business.
  • Use the principles of marketing to assess new opportunities and develop an effective strategy.
  • Develop professionalism through every aspect of their career.
  • Use metrics, analytics and data to optimise and report on campaigns.
  • Utilise search engines for marketing results.
  • Craft highly effective and persuasive content marketing pieces.
  • Utilise social media and PPC advertising.
  • Develop a strong digital brand.
  • Use website software for effective planning and publishing.
  • Manage projects effectively and efficiently.
  • Use spreadsheets for reporting.
  • Utilise CMS (content management systems) to publish marketing content.

Key Information Regarding This Apprenticeship

Course Cost

This course is fully funded by Senedd Cymru for businesses in Wales.

This means employers will not pay a penny towards the associated training fees.


Learners who complete this course will receive:

Level 3 Diploma in Digital Marketing


This course is only available to businesses who are based in Wales.

Learning Units

Understanding The Business Environment

Learners will study the the business environment and how it impacts on opportunities for learning and work.

Understanding Legal, Regulatory and Ethical Requirements in Sales and Marketing

Study the organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing and the legal, regulatory and ethical limits of the role.

Principles of Marketing and Evaluation

Learners will study the principles of market segmentation, how to assess market opportunities for new products and/or services, the principles of marketing strategy development and how to evaluate the effectiveness of a marketing strategy.

Using Collaborative Technologies

This unit is about the ability to use IT tools and devices for collaborative working and communications.

Developing Professionalism

This unit provides learners with the understanding needed to develop their own professionalism through working in digital marketing and so become more effective employees and colleagues.

Digital Marketing Metrics and Analytics

An essential question for the digital marketer is “How do we know if our campaign has been successful or not?” This unit equips learners with the knowledge and skills to help them understand and utilise campaign feedback data provided by technologies such as reports and dashboards.

Search Engine Marketing

Search engine marketing (e.g. pay per click) is an extremely important channel for e- commerce companies, providing a large percentage of website traffic for a business.

Content Marketing

Content marketing is an important method for driving additional traffic and sales leads to websites and involves giving potential customers something (how to guides, reviews, news, free software, vouchers etc) without selling directly. By engaging them in non-transactional dialogues, their interests in a businesses products and services can be nurtured.

Principles of Social Media Advertising and Promotion

This unit is about understanding advertising and promotion within social media sites and the use of digital vouchers for a business.

Brand Development

The aim of this unit is to enable the learner to understand the promotional mix and its relationship to branding. Learners will develop an understanding of the importance of branding and develop the skills to develop appropriate promotional campaigns for existing and new brands.

Website Software

This unit is about the ability to use a software application designed for planning, designing and building websites.

Analyse and Report Data

This unit is about analysing and reporting data that meets the aims and objectives of the research.

Project Management

The purpose of this unit is to provide learners with an understanding of the principles of project management and how projects are planned. Learners will develop their skills in using management tools to plan, monitor and review projects.

Spreadsheet Software

This is the ability to use a software application designed to record data in rows and columns, perform calculations with numerical data and present information using charts and graphs.

Content Management System / Website Creation

This unit is an introduction to website creation using content management system software (CMS). It includes implementation of keywords, use of templates, blog and measuring success. It also covers an awareness of accessibility.

Interested in Enrolling Your Team Onto This Course?

Our friendly advisors are here to answer all your questions. Simply fill in your details below and we’ll be in touch.

Benefits of This Course For Businesses

Access New Markets

Access potential customers using search engines or social media to find new products and services.

Highly Targeted Campaigns

Get a much better return on your marketing investment by targeting your spend at exactly at your ideal customers.

Build a Loyal Community

Interact with your customers and community regularly to build stronger brand loyalty and higher spend per transaction.

Access to Data

Analyse your campaigns on a deeper level to understand and optimise sale trends within certain markets, leading to a better optimisation of your marketing spend.

Gain Customer Attention

Appear in front of your customers regularly to build increased brand awareness and familiarity compared to your competitors.

Better Customer Service

Deliver exceptional customer service by interacting with your brand mentions, customers and messages online.

Funding Apprenticeship Training


For businesses in Wales, the associated apprenticeship training fees are fully funded by the Welsh Government.  That means training a current team member in these skills is an incredible opportunity that should be taken advantage of.

If you’d like to train a new starter in this apprenticeship, the only associated cost is the salary of your new apprentice.

You can find further information regarding funding and apprenticeship costs on the following pages:

Our friendly apprenticeship advisors are just a phonecall away. Feel free to get in touch Monday – Friday, 9am – 5pm for an informal chat about apprenticeships.

Drop us an email any time with any questions you might have regarding this course, we’ll be delighted to help.

Fill in our handy contact form and we’ll get in touch at a time that’s convenient for you.

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