Apprenticeships for Wales >> Level 3
Level 3 Diploma in Digital Marketing
Study digital marketing for businesses and learn how to create and execute a digital marketing strategy in line with business goals and objectives.
Who is the Level 3 Diploma in Digital Marketing For?
As an employer, you may use this apprenticeship course to train a new starter, or to upskill an existing employee.
Digital marketing is an essential skill for any business, and although most have some digital marketing plan in place, many businesses lack the core knowledge required to get results from digital marketing practices.
This course was designed by industry-experts with decades of knowledge and experience in executing real-world digital marketing campaigns. If your business is looking for the edge over it’s competitors, this is the ideal course to add high-value and high-impact skills to your team.
Learners will study every aspect of the digital marketing process, from market research to crafting a tailored campaign strategy, from using social media to creating effective web content with SEO impact in mind.
What Does The Course Cover?
Upon completion of the course, learners will have a good working knowledge on how to:
- Tailor a digital marketing campaign with the business environment in mind.
- Create digital marketing content in line with legal, ethical and regulatory requirements.
- Use collaborative technology to implement digital marketing strategies across the whole business.
- Use the principles of marketing to assess new opportunities and develop an effective strategy.
- Develop professionalism through every aspect of their career.
- Use metrics, analytics and data to optimise and report on campaigns.
- Utilise search engines for marketing results.
- Craft highly effective and persuasive content marketing pieces.
- Utilise social media and PPC advertising.
- Develop a strong digital brand.
- Use website software for effective planning and publishing.
- Manage projects effectively and efficiently.
- Use spreadsheets for reporting.
- Utilise CMS (content management systems) to publish marketing content.
Key Information Regarding This Apprenticeship
Course Cost
This course is fully funded by Senedd Cymru for businesses in Wales.
This means employers will not pay a penny towards the associated training fees.
Qualifications
Learners who complete this course will receive:
Level 3 Diploma in Digital Marketing
Locations
This course is only available to businesses who are based in Wales.
Learning Units
Understanding The Business Environment
Understanding Legal, Regulatory and Ethical Requirements in Sales and Marketing
Principles of Marketing and Evaluation
Using Collaborative Technologies
Developing Professionalism
Digital Marketing Metrics and Analytics
Search Engine Marketing
Content Marketing
Principles of Social Media Advertising and Promotion
Brand Development
Website Software
Analyse and Report Data
Project Management
Spreadsheet Software
Content Management System / Website Creation
Interested in Enrolling Your Team Onto This Course?
Our friendly advisors are here to answer all your questions. Simply fill in your details below and we’ll be in touch.
Benefits of This Course For Businesses
Access New Markets
Access potential customers using search engines or social media to find new products and services.
Highly Targeted Campaigns
Get a much better return on your marketing investment by targeting your spend at exactly at your ideal customers.
Build a Loyal Community
Interact with your customers and community regularly to build stronger brand loyalty and higher spend per transaction.
Access to Data
Analyse your campaigns on a deeper level to understand and optimise sale trends within certain markets, leading to a better optimisation of your marketing spend.
Gain Customer Attention
Appear in front of your customers regularly to build increased brand awareness and familiarity compared to your competitors.
Better Customer Service
Deliver exceptional customer service by interacting with your brand mentions, customers and messages online.
Funding Apprenticeship Training
100%
For businesses in Wales, the associated apprenticeship training fees are fully funded by the Welsh Government. That means training a current team member in these skills is an incredible opportunity that should be taken advantage of.
If you’d like to train a new starter in this apprenticeship, the only associated cost is the salary of your new apprentice.
You can find further information regarding funding and apprenticeship costs on the following pages:
Our friendly apprenticeship advisors are just a phonecall away. Feel free to get in touch Monday – Friday, 9am – 5pm for an informal chat about apprenticeships.
Drop us an email any time with any questions you might have regarding this course, we’ll be delighted to help.
Fill in our handy contact form and we’ll get in touch at a time that’s convenient for you.
