Marketing has changed; has your team?
Marketing is evolving fast. The new Multi-Channel Marketer (Level 3) apprenticeship helps businesses keep up, allowing SMEs to hire or upskill a marketer with 95% funded training.
What the Multi-Channel Marketer (Level 3) apprenticeship covers
The MCM standard replaces the old Digital Marketer apprenticeship. It’s designed for today’s marketing roles, from digital executives to content creators and covers:
- Content planning and creation
- Email marketing and CRM
- Data and performance analysis
- SEO and paid search basics
- Customer journey and brand consistency
As a result, apprentices gain practical experience while contributing to real business results.
What’s changed from the Digital Marketer Standard?
| AREA | DIGITAL MARKETER | MULTI-CHANNEL MARKETER |
| Focus | Primarily online | Broader marketing mix (digital + traditional) |
| Skills | SEO, PPC, content | Add analytics, automation and customer insight |
| Impact | Channel-specific | Whole journey performance and optimisation |
The new standard is broader, more strategic and designed to deliver quicker, measurable value for SMEs.
Funding the Multi-Channel Marketer (Level 3) apprenticeship
The apprenticeship is 95% funded for most SMEs.
Example:
- Total training cost: £11,000
- SME contribution: £550 (or £0 for levy-paying employers)
Furthermore NTG manages the funding and paperwork so you can focus on results.
No recruitment fees
Minimal administration
Simple online process
What to expect from the Multi-Channel Marketer (Level 3) apprenticeship – Impact timeline
Weeks 1-4: Apprentice audits current marketing, begins content planning and scheduling.
Next, weeks 5-8: Delivers campaigns, tracks analytics and reports on engagement.
Finally, weeks 9-12: Demonstrates measurable improvements: stronger social presence, higher traffic and clearer reporting.
By three months, most employers see tangible progress and time savings.
Tutor support and tools
Each apprentice is supported by a dedicated NTG tutor who works with both learner and employer to keep progress on track.
You’ll receive:
- Regular progress reviews
- Learning resources and templates
- Support aligning apprenticeship projects with your business goals
Frequently asked questions
How much time will my apprentice spend learning?
One day per week is dedicated to training; the rest is productive work time.
Can we use the apprenticeship to upskill an existing employee?
Yes. It is ideal for developing current staff as well as new recruits.
When will we start to see results?
Most SMEs notice improvements in content quality, consistency and reporting within 8-12 weeks.
Ready to get started?
Discover how the Multi-Channel Marketer (Level 3) apprenticeship can strengthen your marketing team this year.
Book a 15-minute call to check your funding options and next start dates.
Or sign up for updates to receive future employer resources.
For more details, visit the official Institute for Apprenticeships standard
Why choose NTG?
NTG specialises in supporting SMEs, offering clear, jargon-free advice and approachable tutors. We simplify funding, onboarding and progress tracking, helping you grow your marketing capability without hassle.
NTG: the helpful SME handbook for marketing apprenticeships.
