Marketing Executive Apprenticeship Level 4

The Marketing Executive Level 4 Apprenticeship Programme is for businesses and learners who acknowledge the vital importance of marketing to a business. Learners will study how to effectively engage with your target market to meet business goals, through a range of disciplines including social media, offline and digital marketing.

This course is the ideal progression route for learners who have completed their Digital Marketing Level 3.

Who is the Marketing Executive Level 4 Apprenticeship For?

This course is designed for those working in marketing who wish to take their skills up a notch to a managerial or strategic position.

Learners who have completed their Level 3 in Digital Marketing may wish to complete this course as a natural progression to learning in their marketing career.

Marketing Executive apprentices will study campaign planning, marketing distribution, stakeholder networking, marketing research, branding and event marketing. They will also gain a grounding in an extensive range of digital and offline marketing skills such as budget management, data analysis and creative content production.

What Does The Course Cover?

Upon completion of the course, learners will have a good working knowledge of:

  • The theory behind the construction of a strong marketing campaign
  • The impact of marketing on the business as a whole
  • How marketing can be tailored to meet the unique goals of the business
  • How data analysis helps to refine marketing campaigns to make them more effective
  • The importance of budget management and ROI

Typical Roles of a Learner who has completed the Marketing Executive Level 4 Apprenticeship:

  • Senior Marketing Executive
  • Account Manager
  • Marketing Manager
  • Digital Marketing Executive
  • Social Media Manager

Key Facts

Course cost: £6,000

Employer contribution: 5% (£300) 


Marketing Executive Level 4

Download the Full Course Brochure

We can offer this apprenticeship in Chester, Cheshire and the North West

NTG is a registered training provider based in Saltney, Chester. Our tutors are able to travel across the North West and we offer remote learning opportunities. 

Invest In Your Team

Employers: What are the Benefits of a Marketing Executive Apprentice?

Most employers only pay 5% of the total costs of an apprenticeship for new starters, and there are plenty of incentives for training with apprenticeships. Aside from the low costs associated with this form of staff training, there are numerous other benefits for businesses!

Understand How Marketing Effects ROI

You may know that marketing is having an impact on your bottom line, but do you know exactly what the monetary value of your marketing is? Marketing Executive apprentices will study budget management, project management and reporting to give your business a full overview of marketing spend.

Refine Marketing Efforts With Analytics and Data

Your new Marketing Executive apprentice will be able to show you exactly which marketing campaigns and platforms are leading to returns for your business. This means less time wasted on those that don't, and a more efficient return on those that do!

Communicate The Power of Marketing to Stakeholders

If your business is new to marketing or previously hasn't been investing heavily in their marketing department, you can help to convince them with your apprentice's new skills in marketing presentations and relations.

Create Complete Strategies

Bring together disjointed marketing efforts into cohesive campaigns. Coordinate online, offline, social media and more to create a strong brand message and marketing funnel that leads to more conversions.

Course Duration

This course will last 15 months and is delivered during normal working hours. Training can be flexible to meet the needs of your organisation. We use a blend of online, webinar and practical sessions, and the apprentice will receive regular 1-1 sessions and support from their tutor.

Entry Requirements

Learners will need to meet the following requirements:

  • 16 years of age or older
  • 5 GCSE’s (grade A* to C/9 to 5) or equivalent

What Qualifications Will Be Achieved?

  • Marketing Executive Level 4 Standard

What Will You Learn On a Digital Marketing Apprenticeship?

Funding Options

This qualification is government funded and falls under the Apprenticeship Levy Scheme. For non-levy paying organisations, it requires a 5% employer contribution.

Total cost of training is £6,000. The employer is required to fund 5% of this equating to £300.

Business that have less than 50 employees won’t pay anything if they employ apprentices under the age of 19, and will receive a £1000 incentive payment. This will be discussed during the initial engagement to determine eligibility.

Marketing Concepts and Theories

  • Marketing Theory such as the 7Ps, product development and segmentation
  • Concepts of brand positioning to support reputation
  • The principles of stakeholder management
  • Business and Commercial Understanding

  • Business Characteristics
  • Marketing's contribution to business objectives
  • The audience decision making process
  • Legal, regulatory and compliance frameworks
  • Market Research

  • The principles of effective market research and how this can influence marketing activity.
  • Products and Channels

  • SEO Fundamentals
  • The principles of product development
  • The marketing landscape
  • Features and benefits of different communications channels
  • Marketing Campaigns

  • Coordinating and maintaining key online and offline channels
  • Delivering campaigns against SMART objectives
  • Managing production and distribution of marketing materials
  • Interpersonal and Communication Skills

  • Producing effective communications through copywriting and proofreading
  • Engaging and collaborating with stakeholders
  • Service Delivery

  • Project and time management skills
  • Campaign coordination to deadlines
  • Liaising with stakeholders to achieve desired outcomes
  • Budget Management

  • Monitor project budgets within their scope of work using appropriate systems and controls
  • Evaluation and Analysis

  • Evaluating the effectiveness of marketing campaigns
  • Analysing data to support marketing activities
  • Data evaluation to support improvements to future campaigns
  • Systems and Processes

  • Using business systems to deliver marketing outcomes efficiently
  • Using appropriate technologies to deliver marketing outcomes
  • Remote Learning Available

    Where necessary, we can deliver remote learning due to lockdown restrictions. Find out how by clicking the button below.

    Funding an Apprenticeship

    Paying for apprenticeship learning is more affordable than you think. With government support funding up to 95% of the fees and incentive payments.

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