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Marketing Executive Apprenticeship Level 4Kirstie Pimbblet2021-05-11T10:20:11+00:00
Marketing Theory such as the 7Ps, product development and segmentation
Concepts of brand positioning to support reputation
The principles of stakeholder management
Business Characteristics
Marketing's contribution to business objectives
The audience decision making process
Legal, regulatory and compliance frameworks
The principles of effective market research and how this can influence marketing activity.
SEO Fundamentals
The principles of product development
The marketing landscape
Features and benefits of different communications channels
Coordinating and maintaining key online and offline channels
Delivering campaigns against SMART objectives
Managing production and distribution of marketing materials
Producing effective communications through copywriting and proofreading
Engaging and collaborating with stakeholders
Project and time management skills
Campaign coordination to deadlines
Liaising with stakeholders to achieve desired outcomes
Monitor project budgets within their scope of work using appropriate systems and controls
Evaluating the effectiveness of marketing campaigns
Analysing data to support marketing activities
Data evaluation to support improvements to future campaigns
Using business systems to deliver marketing outcomes efficiently
Using appropriate technologies to deliver marketing outcomes
Marketing Executive Apprenticeship Level 4
The Marketing Executive Level 4 Apprenticeship Programme is for businesses and learners who acknowledge the vital importance of marketing to a business. Learners will study how to effectively engage with your target market to meet business goals, through a range of disciplines including social media, offline and digital marketing.
This course is the ideal progression route for learners who have completed their Digital Marketing Level 3.
Who is the Marketing Executive Level 4 Apprenticeship For?
This course is designed for those working in marketing who wish to take their skills up a notch to a managerial or strategic position.
Learners who have completed their Level 3 in Digital Marketing may wish to complete this course as a natural progression to learning in their marketing career.
Marketing Executive apprentices will study campaign planning, marketing distribution, stakeholder networking, marketing research, branding and event marketing. They will also gain a grounding in an extensive range of digital and offline marketing skills such as budget management, data analysis and creative content production.
What Does The Course Cover?
Upon completion of the course, learners will have a good working knowledge of:
- The theory behind the construction of a strong marketing campaign
- The impact of marketing on the business as a whole
- How marketing can be tailored to meet the unique goals of the business
- How data analysis helps to refine marketing campaigns to make them more effective
- The importance of budget management and ROI
Typical Roles of a Learner who has completed the Marketing Executive Level 4 Apprenticeship:
- Senior Marketing Executive
- Account Manager
- Marketing Manager
- Digital Marketing Executive
- Social Media Manager
Key Facts
Course cost: £6,000
Employer contribution: 5% (£300)Â
QualificationsÂ
Marketing Executive Level 4
We can offer this apprenticeship in Chester, Cheshire and the North West
NTG is a registered training provider based in Saltney, Chester. Our tutors are able to travel across the North West and we offer remote learning opportunities.Â
Invest In Your Team
Employers: What are the Benefits of a Marketing Executive Apprentice?
Most employers only pay 5% of the total costs of an apprenticeship for new starters, and there are plenty of incentives for training with apprenticeships. Aside from the low costs associated with this form of staff training, there are numerous other benefits for businesses!
Understand How Marketing Effects ROI
You may know that marketing is having an impact on your bottom line, but do you know exactly what the monetary value of your marketing is? Marketing Executive apprentices will study budget management, project management and reporting to give your business a full overview of marketing spend.
Refine Marketing Efforts With Analytics and Data
Your new Marketing Executive apprentice will be able to show you exactly which marketing campaigns and platforms are leading to returns for your business. This means less time wasted on those that don't, and a more efficient return on those that do!
Communicate The Power of Marketing to Stakeholders
If your business is new to marketing or previously hasn't been investing heavily in their marketing department, you can help to convince them with your apprentice's new skills in marketing presentations and relations.
Create Complete Strategies
Bring together disjointed marketing efforts into cohesive campaigns. Coordinate online, offline, social media and more to create a strong brand message and marketing funnel that leads to more conversions.
Course Duration
This course will last 15 months and is delivered during normal working hours. Training can be flexible to meet the needs of your organisation. We use a blend of online, webinar and practical sessions, and the apprentice will receive regular 1-1 sessions and support from their tutor.
Entry Requirements
Learners will need to meet the following requirements:
- 16 years of age or older
- 5 GCSE’s (grade A* to C/9 to 5) or equivalent
What Qualifications Will Be Achieved?
- Marketing Executive Level 4 Standard
What Will You Learn On a Digital Marketing Apprenticeship?
Funding Options
This qualification is government funded and falls under the Apprenticeship Levy Scheme. For non-levy paying organisations, it requires a 5% employer contribution.
Total cost of training is £6,000. The employer is required to fund 5% of this equating to £300.
Business that have less than 50 employees won’t pay anything if they employ apprentices under the age of 19, and will receive a £1000 incentive payment. This will be discussed during the initial engagement to determine eligibility.
Marketing Concepts and Theories
Business and Commercial Understanding
Market Research
Products and Channels
Marketing Campaigns
Interpersonal and Communication Skills
Service Delivery
Budget Management
Evaluation and Analysis
Systems and Processes
Remote Learning Available
Where necessary, we can deliver remote learning due to lockdown restrictions. Find out how by clicking the button below.
Funding an Apprenticeship
Paying for apprenticeship learning is more affordable than you think. With government support funding up to 95% of the fees and incentive payments.
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