Short Courses for Businesses / Digital Marketing Skills Courses
Building a Brand That Adds Value
Duration: Half-Day (9:30 AM – 12:30 PM)
£195 +VAT
Unlock the Power of Your Brand. A strong brand does more than just look good—it tells a story, builds trust, and creates lasting value for your business. In this engaging half-day workshop, you’ll gain practical tools to define, refine, and elevate your brand to ensure it resonates with your audience and drives results.
Who is this course for?
- Entrepreneurs and small business owners looking to build a consistent, impactful brand.
- Marketing professionals aiming to enhance brand positioning and value.
- Teams tasked with developing or revitalising their company’s brand.
What You’ll Learn
- Mission Statement: Discover how to articulate your company’s purpose and make it resonate with your audience.
- Vision Statement: Create a clear, inspiring vision to guide your business goals.
- Core Values: Define the principles that shape your culture and brand personality.
- Unique Value Proposition (UVP): Identify what sets your brand apart from the competition and how to communicate it effectively.
- Customer Perception: Learn how to shape and influence how your customers see and experience your brand.
- Brand Storytelling: Craft an authentic story that engages customers and builds emotional connections.
- Visual Identity: Learn how to create a strong, consistent brand look—from colours to logos and fonts.
- Tone of Voice: Define how your brand sounds, ensuring it aligns with your audience and values.
- Usage Rules: Discover the importance of consistency and how to apply brand guidelines across all platforms.
- Brand Audit: Assess your brand’s current strengths and areas for improvement.
- Repair Strategies: Learn how to fix inconsistencies or weaknesses that may be hurting your brand.
- Reputation Management: Develop strategies to build, maintain, and protect your brand’s reputation online and offline.
Group Booking?
If you’re interested in enrolling multiple students on to this course at once, or would like to arrange a private session for your business, please contact us using the form below for a customised quote.
Why Choose This Course?
- Practical and Actionable: Leave with clear steps to implement right away in your business.
- Expert-Led Training: Learn from experienced facilitators with real-world branding expertise.
- Interactive and Collaborative: Engage in group discussions, exercises, and feedback tailored to your brand’s needs.
By the End of This Course, You Will:
- Have a clear mission, vision, and set of values to drive your brand.
- Understand how to define and communicate your brand’s unique value.
- Develop professional, consistent brand guidelines to strengthen your identity.
- Gain the tools to audit, repair, and protect your brand reputation effectively.
Sign Up Now
Start Building a Brand That Adds Real Value
Duration: Half-Day (9:30 AM – 12:30 PM)
Spaces are limited—don’t miss this opportunity to elevate your brand.
£195 +VAT
Register Your Interest
If you’d like to enrol onto this course for a future date, please fill in the form below to register your interest, and we’ll send you an email about any upcoming course dates when they are available.
