Digital Marketer Level 3

Progression Routes

Digital Marketer Level 4 Standard

CIM Certificate in Marketing Level 4

Key Facts

Course Cost: £11,000

Employer Contribution: £1,100


Digital Marketer Level 3 Standard

Award in Principles of Coding

Google Analytics IQ

DOT Native Certification

Certificate in Principles of Marketing or Certificate in Digital Marketing

CIW Social Media Strategist or Adobe Photoshop Certificate

For more information Download our Full Course Brochure ↓

Duration: 15 Months

Entry requirements: To be eligible for this course, you would ideally have at least 5 GCSE's (grade A* to C/9 to 5) or equivalent. This must include Maths and English. You must also have a passion for Marketing and Technology

The Most Flexible Digital Marketing Standard on Market

The Digital Skills Gap is a Huge Challenge for many businesses across the UK. Over 1/5th of businesses say they feel that the lack of confidence in basic digital skills across their staff is holding them back from increasing their online presence. To help you set your business apart, we have created an interactive hybrid Digital Marketing course including online and classroom sessions, ideal for upskilling your staff and getting back on track with Digital.

During the first 12 months, the learner will be expected to complete two multiple choice exams, create a portfolio of work and complete their optional qualifications. After 12 months, the learner will complete an end point assessment including a project, an interview and an employer reference.

This qualification has been designed to give you the skills you need to begin your career in Digital Marketing. All key topics are covered in the modules below and you have the option to develop your digital planning, strategies and skills or develop your design skills with our CIW or Adobe Photoshop certificates


Apprentix is an e-learning and e-portfolio management system that has grown from over 15 years’ experience in creative apprenticeship and e-learning delivery for some of the UK’s most prominent employers, Apprentix has been designed to be the only ‘all in one’ apprenticeship system, which is uniquely supplied with +200 hours of high quality online learning for each standard Learners will have access to a variety of online learning that has been designed to give them all of the essential knowledge they need to become a specialist within Digital Marketing. All apprentices will have access to all the e-learning course on the system free of charge in addition to the courses built into the apprenticeship package. These can be allocated anywhere throughout the course to meet you business needs, saving you time and money.

Tutor Support

The apprentice will receive regular tutor support throughout their qualification. A blended learning approach will be used. They will have monthly face-face visits and webinars alongside regular email and phone contact. The resources on Apprentix have been designed to run in conjunction with the sessions, allowing the learner to research and review each topic with ease.

Funding Options

This qualification is government funded and falls under the new Apprenticeship Levy Scheme. Our Marketing qualification requires a 10% employer contribution. Total cost of training is £11,000. The employer is required to fund 10% of this equating to £1,100.

Business that have less than 50 employees won’t pay anything if they employ apprentices under the age of 19, and will receive a £1000 incentive payment. This can be split into monthly payments to suit your needs.This will be discussed during the initial engagement to determine eligibility.


Principles of Marketing

  • The Marketing Mix
  • How to Write a Marketing Campaign
  • Understand your Role and the Marketing Team
  • Market Segmentation
  • Target Audiences
  • Product Life Cycles
  • Brand Guidelines

Digital and Social Strategies

  • What are Digital and Social Strategies
  • Aligning Strategies with Business Objectives
  • Monitoring and Managing Online Reputation
  • Key Marketing Metrics

Social Media Marketing

  • Different Tools and Channels for Business
  • Creating Digital Marketing Campaigns
  • Scheduling Content and Content Calendars
  • Creating Paid Adverts
  • Analyzing Results
  • Engaging with Different Audiences
  • Social Media Listening and Competitor Monitoring

SEO, AdWords and Content Strategy

  • SEO Fundamentals
  • Keyword Research
  • How to Create AdWord Campaigns
  • Link building Techniques
  • Google Analytics
  • Measuring Digital Success

Email and Content Marketing

  • Creating Email Campaigns
  • Targeting Market Segments
  • Automated and Personalised Campaigns
  • Measuring Success
  • AB and Multi-Variate Testing

Online Security, Copyright and Procedures

  • Impacts of the GDPR
  • Preparing for the GDPR
  • Internet Security Policies
  • Reporting Security Threats
  • Safe Use and transport of Digital and Physical Data

Principles of Coding

  • How Websites Work
  • How the Web Functions
  • Basic Logic Gateways
  • How Search Engines Rank a Site
  • How to Utilise Cookies
  • The Roles of W3C and IETF

DOT Native

  • 10 Foundation Modules
  • Online Courses
  • Industry Expert Interviews
  • Bitesized Courses in Digital Marketing Fundamentals

Google Analytics IQ

  • Analyse website metrics
  • Identify trends
  • Manage market segments
  • Perform Conversion Rate Optimisation

Optional Pathways - Adobe Photoshop or CIW Social Media Strategist

We work with you to create a unique course tailored to meet your needs. Choose between Adobe and CIW qualifications, add on additional certificates and focus on what really matters to you

Typical jobs

The Digital Marketer Level 3 Apprenticeship is designed for people working in an existing marketing role/department at an entry or junior level.

  • Digital Marketing Executive
  •  Social Media Assistant
  •  Junior Web Designer
  •  Digital Marketing Assistant