Everything you need to know to get started with digital marketing

Free Introduction to Digital Marketing Guide

If you’re an SME and you’ve dabbled in digital marketing, but never really fully understood where to begin, this free guide is for you.

Written by experienced digital marketing executives, this PDf download gives small and medium business owners a roadmap for getting started with their digital marketing efforts.

Perhaps you don’t yet have a digital marketing employee, and you’re interested in how the process might benefit your business. Our Free Introduction to Digital Marketing Guide takes you through the basics, including:

  • Understanding Online Customer Personas
  • Branding Online
  • The Digital Marketing Funnel
  • A Beginners Set-Up Checklist
  • Online Reputation Management

The included digital marketing checklist will also take you through the basics of setting up strong social media profiles, optimising your website for SEO and some tips from the professionals.

It’s a small taster of the programme we teach in detail on our Digital Marketing Apprenticeship!

Free Introduction to Digital Marketing Guide

Hire a Digital Marketing Apprentice

SME? Need to engage more online and grow your digital presence? Why not consider hiring a Digital Marketing Apprentice.

More Free Digital Marketing Resources

Check out our other free resources, such as our beginner's guide to digital marketing and much more.