Upskill your staff with a Digital Marketing Apprenticeship Training Course
With digital marketing skills in high demand and the digital skills gap set to widen, more employers are developing their staff by enrolling them on a Digital Marketing Apprenticeship Training course. It utilises all the principles of traditional marketing whilst harnessing new digital media to help grow a company’s online presence, brand awareness, website traffic and online conversions.
Employers can either use their Apprenticeship Levy to fund the course, or take advantage of significant government funding available for smaller businesses. This means that non-levy paying smaller businesses can upskill their staff on this course for just £550.
The course is ideal for administrative staff, or those with a traditional marketing background who wish to broaden their understanding of the digital marketing landscape and apply these skills to your organisation.
The course is delivered through a blend of online sessions and classroom sessions, making it time and cost efficient, and minimising disruption to your staff’s day-to-day duties. Throughout the qualification, your staff will receive regular 1-1 sessions and support from their Tutor and we will work closely with you to design a programme that’s tailored to your business.
What does the Digital Marketing Training Course cover?
Modules are designed to develop your skills around digital planning, strategy and basic design skills. These include:
- Understanding the principles of marketing
- Planning digital and social media strategies
- Search Engine Optimisation (SEO), Google Adwords and Content Strategy
- Email and Content Marketing
- Online security, digital footprint and copyright
- Principles of HTML coding
- Adobe Photoshop skills
- Google Analytics
What qualifications will my staff achieve?
- Digital Marketer Level 3 Standard
- Awards in Principles of Coding
- Google Analytics IQ
- DOT Native Certification
Learners can choose between optional certificates, choosing between design or analytical – dependant on the needs of the individual or your business.
Certificate in Principles of Marketing
Certificate in Digital Marketing
CIW Social Media Strategist
Adobe Photoshop Certificate
Contact us today on 01244 678100 or email [email protected] to find out how you can utilise your Apprenticeship Levy or apply for government funding.