DIGITAL MARKETER LEVEL 3

The Most Flexible Digital Marketing Standard on the Market

COURSE OVERVIEW

The Digital Skills Gap is a Huge Challenge for many businesses across the UK. Over 1/5th of businesses say they feel that the lack of confidence in basic digital skills across their staff is holding them back from increasing their online presence. To help you set your business apart, we have created an interactive hybrid Digital Marketing course including online and classroom sessions, ideal for upskilling your staff and getting back on track with Digital.

Our Courses are custom built to meet your business needs. The apprentice will learn how to:

  • Create Marketing Campaigns
  • Define Market Segments
  • Create Social Ads
  • Create AdWords Campaigns
  • Create Email Marketing Campaigns
  • Develop Outstanding Content for Business
  • Analyse and Evaluate Campaigns

They will also learn the principles of coding, an ideal introduction to web design and development.

WHY HIRE AN APPRENTICE

Training Made Simple

Structured Training tailored to your industry

Cost Effective

Up to 90% Government Funded

Grow Your Business

Dedicated Staff Tailored to your Business Needs

Easy Recruitment

Pre-Interviewed Candidates to find the Perfect Apprentice

how does it work

The course lasts 15 months. During the first 12 months, the learner will be expected to complete a multiple choice exam and create a portfolio of work. After 12 months, the learner will complete an end point assessment including a project, an interview and an employer reference.

This qualification has been designed give you the skills you need to begin your career in Digital Marketing. All key topics are covered and you have the option to develop your digital planning, strategies and skills or develop your design skills with our CIW or Adobe Photoshop certificates

Principles of Marketing

  • The Marketing Mix
  • How to Write a Marketing Campaign
  • Understand your Role and the Marketing Team
  • Market Segmentation
  • Target Audiences
  • Product Life Cycles
  • Brand Guidelines

Digital and Social Strategies

  • What are Digital and Social Strategies
  • Aligning Strategies with Business Objectives
  • Monitoring and Managing Online Reputation
  • Key Marketing Metrics

Social Media Marketing

  • Different Tools and Channels for Business
  • Creating Digital Marketing Campaigns
  • Scheduling Content and Content Calendars
  • Creating Paid Adverts
  • Analyzing Results
  • Engaging with Different Audiences
  • Social Media Listening and Competitor Monitoring

SEO, AdWords and Content Strategy

  • SEO Fundamentals
  • Keyword Research
  • How to Create AdWord Campaigns
  • Link building Techniques
  • Google Analytics
  • Measuring Digital Success

Email and Content Marketing

  • Creating Email Campaigns
  • Targeting Market Segments
  • Automated and Personalized Campaigns
  • Measuring Success
  • AB and Multi-Variate Testing

Online Security, Copyright and Procedures

  • Impacts of the GDPR
  • Preparing for the GDPR
  • Internet Security Policies
  • Reporting Security Threats
  • Safe Use and transport of Digital and Physical Data

Principles of Coding

  • How Websites Work
  • How the Web Functions
  • Basic Logic Gateways
  • How Search Engines Rank a Site
  • How to Utilise Cookies
  • The Roles of W3C and IETF

DOT Native

  • 10 Foundation Modules
  • Online Courses
  • Industry Expert Interviews
  • Bitesized Courses in Digital Marketing Fundamentals

Google Analytics IQ

  • Analyse website metrics
  • Identify trends
  • Manage market segments
  • Perform Conversion Rate Optimisation

What Qualifications will you get?

This course is designed with you in mind. We work with you to build the course that fits in with your company and goals. Choose between optional certificates and go down either our design or analytical pathway, dependant on your needs.

  • Digital Marketer Level 3 Standard
  • Certificate in Principles of Marketing or Certificate in Digital Marketing
  • Award in Principles of Coding
  • Google Analytics IQ
  • DOT Native Certification
  • CIW Social Media Strategist or Adobe Photoshop Certificate
  • Level 2 Functional Skills Maths*
  • Level 2 Functional Skills English*

Apprentix Learning Management System

Apprentix is an e-learning and e-portfolio management system that has grown from over 15 years’ experience in creative apprenticeship and e-learning delivery for some of the UK’s most prominent employers, Apprentix has been designed to be the only ‘all in one’ apprenticeship system, which is uniquely supplied with +200 hours of high quality online learning for each standard.

Learners will have access to a variety of online learning that has been designed to give them all of the essential knowledge they need to become a specialist within Digital Marketing. All apprentices will have access to all the e-learning course on the system free of charge in addition to the courses built into the apprenticeship package. the apprenticeship package. These can be allocated anywhere throughout the course to meet you business needs, saving you time and money.

Funding Options

This Qualification is Government Funded and falls under the new Apprenticeship Levy Scheme. Our Digital Marketing Qualification requires a 10% employer contribution. Total costs of training is £12,000. The employer is required to fund 10% of this equating to £1,200.

We offer a variety of different payment options for this

Payment Option One

1 x Payment of £1,200 + VAT

Payment Option Two

12 x Payments of £100 + VAT

Businesses who have less than 50 employees won’t pay anything if they employ apprentices under the age of 19, and will receive a £1,000 payment.

 For more information on the Apprenticeship Levy and how it effects your business, Download our Levy Leaflet

Find Out More

This Digital Marketing Qualification is perfect for current employees and apprentices. To discuss this opportunity further then please contact a member of our team at NTG Training on 01244 678100 or fill out one of the forms below

Employer

If you are an employer looking to recruit a Digital Marketing apprentice or up-skill your existing staff, please fill out the form below

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Apprentice

If you are interested in becoming a Digital Marketing apprentice, please fill out the form below and attach a copy of your CV

Employer

If you are an employer looking to recruit a Digital Marketing apprentice or up-skill your existing staff, please fill out the form below

Website Form

First Name: *
Last Name: *
Company*
Email*
Phone
Interested In
Lead Source
Description
Enter the Captcha

Apprentice

If you are interested in becoming a Digital Marketing apprentice, please fill out the form below and attach a copy of your CV

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